Trending In 2024

As 2023 draws to a close, practitioners are looking for a jumpstart on the latest trends and innovations set to shake the aesthetics scene of 2024. At Fox Pharma, we’re committed to educating our audience, and helping you to get ahead of the curve – elevating not only your awareness of the latest trends and topics but also enhancing your profitability. As December unfolds, we find ourselves at that time of the year when we’re gazing into the crystal ball of aesthetics, unveiling the treatments, techniques, and trends poised to take centre stage in the upcoming months.

While social media platforms like TikTok and Instagram introduce new topics every day, we’re committed to predicting the trends that actually matter most to you as a practitioner. As consumer and client trends continue to evolve, your clinics must adapt to these changes to stay competitive in this lucrative market.

So, what topics are set to make our trending in 2024 list? Prepare to discover the latest innovations in aesthetic medicine and elevate your practice for 2024 and beyond.

Next Generation Tech

In the fast-paced world of aesthetics, the spotlight in 2024 is predicted to shine on Next Generation Tech. From advanced product formulations like polynucleotides to cutting-edge innovations, and skin rejuvenation treatments like exosomes, practitioners can anticipate a wave of new techniques and treatments that are expected to become increasingly popular for clients. These next-gen advancements not only promise enhanced efficacy for treating a host of concerns but also help reveal another aspect of aesthetics beyond augmentation and volume restoration. In our Fox Pharma Future Innovations survey, 68.59% of practitioners expressed that they were interested in offering exosome treatments in their clinic, however, they still needed to learn more about the products before offering them to their clientele. Stay tuned to find out more about these innovative new forms of treatments and trends poised to dominate the industry in the upcoming year.

Bio-Revitalisation & Bio-stimulation

In 2024, both bio-revitalisation and bio-stimulation are expected to be major trends in rejuvenating treatments. Clients are moving beyond traditional ‘glowing skin’ methods like facials, seeking lasting solutions that go beyond surface-level improvements. Bio-revitalisation products contain a carefully crafted mix of ingredients to boost skin vitality from within whereas, bio-stimulation takes a different approach by activating the skin’s natural processes, promoting increased collagen production and improved firmness over time. These treatments blend science and beauty, leading the way in enhancing natural radiance and providing lasting aesthetic benefits. Trending in 2024, bio-revitalisation and bio-stimulation take centre stage, offering a comprehensive approach to rejuvenation and securing top spots on our list.

Body Rejuvenation

Heading into 2024, body rejuvenation treatments are set to become popular as they take the spotlight from facial treatments and instead address the entire body. This trend goes beyond the generic dermal filler, introducing innovative treatments and advanced treatment offerings developed to help combat concerns across the body. From body sculpting techniques to skin tightening and cellulite reduction, the emphasis has shifted to achieving a contoured silhouette without the necessity of surgical interventions. We predict this treatment to become a go-to for many clients in 2024 as it encompasses diverse options for a host of concerns, opening up to a myriad of possibilities and solidifying its place as one of the standout trends for the year.

Bespoke Treatment Plans

The era of one-size-fits-all approaches is fading, making way for the rise of bespoke treatment plans in aesthetics. While most aesthetic practitioners currently take a cookie-cutter approach to treating their patients, many are only just starting to discover this individualised method. In 2024, personalised care takes priority, with practitioners tailoring treatments to meet the unique needs and goals of each individual. This includes the likes of bespoke pre and post-treatment plans to treat other concerns before addressing the main issue. For instance, for those with skincare concerns, practitioners may use holistic approaches like vitamin supplements to improve skin health instead of just focusing on cosmetic treatments.

The secret to success lies in creating unique experiences through bespoke treatment plans, considering factors like age, skin type, health history, and desired outcomes. Practitioners should remember that no two clients are the same and their treatment plans shouldn’t be either. This 2024 trend will reinforce that aesthetic treatments and experiences should be as unique as the clients themselves, emphasising the importance of a customised, client-centric approach, ensuring optimal results and a truly personalised experience in the world of aesthetics.

Perimenopause and Menopause

Acknowledging the specific needs of women in different stages of life, the perimenopause and menopause trend emerges as a focal point in the 2024 aesthetics landscape. Surprisingly, out of 192 practitioners, 60.42% answered that they did not feel comfortable diagnosing and recommending aesthetic treatments for menopause symptoms. With a growing emphasis on wellness and hormonal balance from clients, expect to see a surge in treatments and procedures designed to address the aesthetic concerns associated with these tricky life stages. Empowering women to navigate these transitions with confidence and non-surgical treatment, this trend reflects a holistic approach to beauty and well-being. 

The Takeaway

With only a mere few weeks to go until the end of the year, we’ll be unveiling some of the most popular trends and topics poised to dominate the year 2024. Stay up to date with our trending blogs to help you get ahead of the curve and put your clinic in top place! – is your clinic ready for the future?

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